April 18, 2008
The Sound of Money
What? A hearing aid that's invisible, works better than conventional models and can be worn for months at a time.
Wait, did you say $3000 PER YEAR???
According to the New York Times, the Lyric hearing aids are placed very close to the eardrum creating a more natural sound, and because they are so small, the batteries only need to be replaced once every four months. But there's a catch. You don't buy them. You subscribe to them - for $2900 - $3600 per year.
It simply had to happen - aging Baby Boomers trying to hold on to youth for as long as possible will have a myriad of products designed to prop up their sagging systems - as long as you can afford it.
And because we have such great healthcare in this country - most insurance companies won't pay for Lyric - or any other hearing device. Sigh.
Well, they won't pay for glasses either, but at least I can hold on to my old specs and learn sign language.
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